123Traction is now GHF LLC
Progressing through his career, George has been able to zero in on his true passion - helping business owners and leadership teams get what they want from their businesses. He is an experienced strategic thinker and integrator who enjoys being a change agent. Having been in almost every seat at every level of the business, he can relate to the frustrations, pain and struggles that entrepreneurs face and became a Certified Pinnacle Business Guide to help.
George holds an undergraduate degree from University of Virginia. He earned his Master’s degree in Construction Management and Manufacturing Technology from Colorado State University at night while building his career in the construction industry in Denver, Colorado, commuting 140 miles round trip nightly.
After relocating to the Washington, DC area, George spent 14 years with BOWA Inc., the largest whole house remodeler in the country. At BOWA he was introduced to the power of a business operating system (Scaling Up) and saw its impact firsthand as he worked on and within the system. During his tenure there, he worked his way up from Production Manager to Sales Manager to General Manager and member of the Executive Team. During this time, the company grew from $12 million to $35 million and George became a Principal of the firm. As General Manager, he also worked within the business as an intrapreneur, building a division from just a concept to over $15 million in revenue.
In 2017, he successfully exited BOWA and was brought in to be the Chief Operating Officer of a Landscape Design/Build firm. There he self-implemented the EOS business operating system to transform and grow the firm. In two years, he increased revenue by 129% and net profit by 351%. He was able to put the proper people and processes in place and successfully set up the firm for the future. From there, he went on to become a Certified EOS Implementer, working with dozens of companies to help them gain traction and achieve great results.
A lifelong student of business, George is always learning, evaluating and refining the tools he uses to help his clients. This journey ultimately led him in 2021 to become a Certified Pinnacle Business Guide. The Pinnacle system brings together all the best and most current tools from the great minds in business, allowing George to deliver a truly transformative experience for his clients.
George meets with clients located within a few hours' drive of Washington DC, and can also meet virtually with teams located anywhere in the US.
Are you planning an event for entrepreneurial business leaders? As a Certified Pinnacle Business Guide, George can deliver a dynamic presentation to your group, providing engaging and valuable content that can be immediately put into practice. These sessions are ideal for Business Peer Groups, Industry Associations, Franchise Conferences, Conference/Trade Show breakout sessions, or any other group setting.